Mental health marketing

Therapy marketing without becoming the next case study.

Mental health is where marketing pixels became an enforcement category. BetterHelp’s $7.8M FTC order was not about chart notes, it was pixels and analytics. We run Google Screened, local SEO, and paid search for HIPAA-covered therapists, group practices, and behavioral health clinics without that stack.

Why this specialty is different

“therapist near me” is a different job.

Therapists are eligible for Local Service Ads, and “therapist near me” is a high-intent local query. The cost of getting tracking wrong is public. We treat the marketing site, the booking page, and the patient portal as PHI-adjacent until proven otherwise.

Pixels are the enforcement story

BetterHelp, GoodRx, and Premom were FTC Health Breach cases about tracking technologies, not stolen charts. We do not put Meta Pixel or client-side GA on intake, booking, or portal pages.

LSA is a real channel here

Therapists can run Google Screened / Local Service Ads. We handle verification, disputes, and review velocity with prompts that never mention a condition or a session.

Trust copy cannot diagnose

Ads and landing pages describe the practice, specialties at a high level, insurance, and how to book. They do not promise outcomes or speak as if we know the searcher’s diagnosis.

What you get

What's included.

Stack audit against named guidance

HHS OCR tracking-technology bulletins and the FTC Health Breach Notification Rule, written, not verbal.

BAA list for counsel

Every PHI-touching vendor signed before kickoff. Subprocessors shared on day one.

LSA eligibility check

If the practice qualifies, we run Screened. If it does not, we do not pretend.

Specialty exclusivity

One mental-health practice per metro on the roster.

FAQ

Questions about mental health marketing

Will you put a pixel on intake, booking, or the portal?

No. BetterHelp’s $7.8 million FTC order was about pixels and analytics, not chart notes. BetterHelp, GoodRx, and Premom were FTC Health Breach cases about tracking technologies. We do not put Meta Pixel or client-side GA on intake, booking, or portal pages.

Can therapists run Google Screened?

Therapists can run Google Screened and Local Service Ads. We handle verification, disputes, and review velocity with prompts that never mention a condition or a session. If the practice does not qualify, we do not pretend.

Can the ads talk about a diagnosis?

No. Ads and landing pages describe the practice, specialties at a high level, insurance, and how to book. They do not promise outcomes or speak as if we know the searcher’s diagnosis.

What does counsel receive?

Every PHI-touching vendor is signed before kickoff. Subprocessors are shared on day one. The stack audit is written against the HHS OCR tracking-technology bulletins and the FTC Health Breach Notification Rule.

How many mental-health practices do you take in one metro?

One mental-health practice per metro. We work with HIPAA-covered practices doing $1M+ in annual revenue. The engagement is month-to-month. We earn the work every 30 days.

One practice per specialty per metro

Check if mental health is open in your metro

If we work with your competitor, we won't work with you, and the reverse is true. This page does not show which metros are open.

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Ready when you are

Talk mental health marketing.

HIPAA-covered practices doing $1M+ annually. One specialty per metro. The diagnostic is free and you keep the assessment.

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