Optometry marketing

Optometry marketing for exams and optical.

Optometry mixes clinical exams with optical retail on the same HIPAA-covered site. We run Google Screened where eligible, local SEO, paid search, and reputation, without putting a retail ad pixel on a scheduling or portal page.

Why this specialty is different

“optometrist near me” is a different job.

“Eye exam near me” and a frame promotion are different jobs. Both can live on one site. Only one of them is allowed to inherit a consumer tracking stack, and even then not on authenticated pages. We keep that line visible.

LSA for optometrists

Optometry is an eligible Google Screened category. We run verification and disputes when the practice qualifies.

Exam vs. optical intent

Campaigns and landing pages split so medical exam search does not share a tagging plan with a cash-pay optical offer.

Same portal rule as every specialty

No third-party tags behind login. Forms on the marketing site collect contact info only.

What you get

What's included.

Channel mix by intent

Exam search, optical demand, and GBP treated as one local system with different landing pages.

Screened setup when eligible

We do not sell LSA into a category that cannot run it.

BAA inventory

Signed before kickoff, shared with counsel.

One optometry practice per metro

Specialty exclusivity.

FAQ

Questions about optometry marketing

Can an optometry practice run Google Screened?

Optometry is an eligible Google Screened category. We run verification and disputes when the practice qualifies. We do not sell Local Service Ads into a category that cannot run them.

Do eye-exam campaigns and optical offers share a tag plan?

No. Campaigns and landing pages are split so medical exam search does not share a tagging plan with a cash-pay optical offer. Paid search uses Restricted Data Processing and BAA-covered call tracking.

What about the portal, forms, and reviews?

Per HHS's December 2022 and March 2024 OCR bulletins, Meta Pixel and client-side GA never load behind the patient-portal login. Forms on the marketing site collect contact info only. Review asks do not include exam or prescription detail, and they are open to everyone.

Who receives the BAA inventory?

It is signed before kickoff and shared with counsel.

Is the metro exclusive?

One optometry practice per metro. We work with HIPAA-covered practices doing $1M+ in annual revenue. The engagement is month-to-month. We earn the work every 30 days.

One practice per specialty per metro

Check if optometry is open in your metro

If we work with your competitor, we won't work with you, and the reverse is true. This page does not show which metros are open.

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Talk optometry marketing.

HIPAA-covered practices doing $1M+ annually. One specialty per metro. The diagnostic is free and you keep the assessment.

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