Pediatric marketing

Pediatric marketing parents can find.

Parents search “pediatrician near me,” check the map pack, and call. We run local SEO, paid search, reputation, and websites for HIPAA-covered pediatric practices, with review asks that never mention a visit, and tagging that never loads on the portal a parent uses to message the nurse line.

Why this specialty is different

“pediatrician near me” is a different job.

Pediatric marketing is family-catchment work. The decision-maker is a parent on a phone. Same-week availability, insurance, and a clean Google profile beat clever slogans. Children’s health content on a marketing site still has to stay free of PHI and free of outcome promises.

The parent is the searcher

Mobile map pack, click-to-call, and location hours matter more than a long brand story. We design for that job.

The portal is in the same household

Parents live in the patient portal. Marketing tags do not. That is a configuration requirement, not a slide.

Reviews cannot reference the visit

We never prompt using a well-child visit, a diagnosis, or a child’s name. Open-to-all, FTC-safe.

What you get

What's included.

Family-catchment model

Drive time from the neighborhoods that actually use the office.

Portal-tag exclusion

Configured so a GTM change cannot quietly retag authenticated pages.

FTC-safe reviews

Open-to-all. No suppression. No clinical prompts.

One pediatric practice per metro

Specialty exclusivity.

FAQ

Questions about pediatrics marketing

Can a review request mention a well-child visit or a child’s name?

No. We never prompt using a well-child visit, a diagnosis, or a child’s name. The flow is open to everyone and FTC-safe. Negative reviews are not gated.

Parents use the portal. Do marketing tags?

No. Parents live in the patient portal. Marketing tags do not. Per HHS's December 2022 and March 2024 OCR bulletins, Meta Pixel and client-side GA never load behind the patient-portal login. The exclusion is configured so a tag-manager change cannot quietly retag authenticated pages.

Where does new-parent mail come from?

Public new-parent and new-mover data in the catchment. Never a list of existing patients.

How is paid search set up?

Insurance-aware local search, Restricted Data Processing, and BAA-covered call tracking.

Who is a fit?

One pediatric practice per metro. We work with HIPAA-covered practices doing $1M+ in annual revenue. The engagement is month-to-month. We earn the work every 30 days.

One practice per specialty per metro

Check if pediatrics is open in your metro

If we work with your competitor, we won't work with you, and the reverse is true. This page does not show which metros are open.

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Ready when you are

Talk pediatrics marketing.

HIPAA-covered practices doing $1M+ annually. One specialty per metro. The diagnostic is free and you keep the assessment.

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