HEALTHCARE WEBSITE DESIGN. HIPAA- AND ADA-AWARE.

PRACTICE
WEBSITES.
DONE RIGHT.

Fast. WCAG 2.2 AA accessible. No third-party tags behind the patient portal. Every form written so contact info never crosses the line into PHI. Hosting and CMS under BAA. Built to satisfy Google Core Web Vitals and OCR both.

The Problem

Most Practice Sites
Are A Liability.

Templated “healthcare WordPress” themes load a dozen third-party scripts on the homepage, Meta Pixel, Hotjar, a chat widget with no BAA, a booking embed that stores patient data on a third-party server. Slow and non-compliant.

Add a non-accessible menu, a form that collects medical history into a spreadsheet, and no alt text on the provider photos, and you've got both an OCR and an ADA complaint waiting to happen.

Common Website Failures

✕Meta Pixel or client-side GA on intake pages
✕Chat widget or booking embed without BAA
✕Forms collecting health history in plain text
✕Menu, forms, or color contrast failing WCAG 2.2 AA
✕Provider images without alt text or ARIA labels
✕Core Web Vitals failing on mobile
THE KLAIA STANDARD
Largest Contentful Paint
< 1.5s
WCAG 2.2 Compliance
AA
Hosting, CMS, And Forms
BAA
Third-Party Tags On Portal
Zero
Tabbable, Screen-Reader Ready
100%
Schema Markup Coverage
Full
What We Build

Conversion-Focused
Healthcare Sites.

Custom Design

No templates. Every site reflects the specialty, the neighborhood, and the clinical brand. Designed to feel like your waiting room, not a stock-photo directory.

Mobile-First Build

70%+ of healthcare discovery happens on mobile. We design for the phone first, scale up to desktop, and test tap targets, not just breakpoints.

Core Web Vitals Passing

LCP under 1.5 seconds, INP under 200ms, CLS under 0.1. Every release gates on these metrics. A failed build does not ship.

WCAG 2.2 AA

Accessibility is the default, not a plugin. Color contrast, focus states, screen-reader flow, and form affordances all audited before launch, and again on every major update.

No Pixels Behind Login

The marketing site and the patient portal live on different configurations. Meta and Google tags cannot load on authenticated pages by construction, not by hoping.

Compliant Tracking

Server-side GA4 on a first-party subdomain. Consent Mode v2. No unhashed PII leaving the server. Conversion signals come from booking confirmations, not URL paths.

Site Structure

Pages That Serve
Patients And Algorithms.

Homepage

Primary conversion and navigation hub
  • Specialty-specific hero with primary CTA
  • Service-line shortcuts
  • Provider introductions with Physician schema
  • Accepted payers list
  • Click-to-call and visible phone number

Provider Pages

Ranks provider name searches and builds trust
  • Credentials, specialty, and NPI
  • Accepted insurance and payer IDs
  • Provider-authored biographical content
  • Location(s) they see patients
  • Physician schema and photo alt text

Service-Line Pages

Ranks &ldquo;[procedure] in [city]&rdquo; searches
  • Condition and procedure overview (YMYL-quality)
  • What to expect at the visit
  • Cost-transparency band where available
  • Provider reviewed and bylined
  • MedicalProcedure schema

Location Pages

Ranks for city-specific patient searches
  • Nearby ZIPs and neighborhoods served
  • Directions, parking, transit
  • Providers seeing patients at this location
  • Accepted insurance per location
  • Embedded map

Contact / Booking

Convert without crossing into PHI
  • Phone number and hours for every location
  • Contact form collecting name, phone, reason only
  • Portal link for authenticated intake
  • No clinical questions on the marketing form
  • HIPAA notice on all contact methods

Landing Pages

Supports paid search and LSA campaigns
  • Single-focus offer matching the ad
  • Reduced navigation
  • Trust signals (credentials, reviews, insurance)
  • Visible phone, tracked under BAA
  • Server-side conversion tagging only
The KLAIA Difference

The Site Is Part Of
The Marketing System.

A practice website is not a vanity project. It's the hub your paid search, LSA, SEO, and direct-mail campaigns funnel into, and the same surface your PMS, call tracking, and reputation workflow integrate with.

When we design, we hold the whole system in view: which URLs need unique landing pages, which phone numbers route to which call-tracking ID, how conversions flow back to Google Ads, and how the patient never notices any of it.

  • Server-side GA4 and first-party sGTM pre-configured
  • BAA-covered call-tracking numbers per channel
  • Landing pages scoped per campaign
  • Physician, MedicalBusiness, and MedicalProcedure schema
  • Review widgets pulling live Google reviews
  • CRM integration under BAA for contact form submissions
TECHNICAL SPECS

Built To Pass
A Real Audit.

Google PageSpeed95+
Core Web VitalsAll Green
WCAG 2.2 LevelAA
SSL / TLSIncluded
Uptime99.95%
CDN DeliveryGlobal
Our Process

From Concept
To Launch.

01
Week 1

Discovery

Kickoff, provider interviews, brand audit, and a written information-architecture document that serves as the scope through launch.

02
Week 2–3

Design

Custom mockups for the homepage, a provider page, and a service-line page. Revisions until all three are signed off.

03
Week 4–5

Build

Development, CMS configuration, schema wiring, and BAA execution with every vendor in the stack.

04
Week 6

QA & Accessibility

WCAG 2.2 AA audit, Core Web Vitals verification, cross-browser and screen-reader testing. Fixes until every page passes.

05
Week 6–7

Launch

Redirect map deployed, Search Console re-verified, server-side tagging validated, and a post-launch compliance check scheduled at day 30.

Scope Of Work

Everything The
Practice Needs.

Design & Build

  • Custom homepage and template designs
  • Up to 20 interior pages
  • Provider pages (one per clinician)
  • Service-line pages per procedure
  • Location pages per office
  • Contact and booking workflow
  • News / patient-resources section
  • Photo and video asset integration
Included

Compliance & Technical

  • BAA with hosting, CMS, and forms vendor
  • WCAG 2.2 AA accessibility audit
  • Server-side GA4 and sGTM container
  • Consent Mode v2 configuration
  • Physician and MedicalBusiness schema
  • XML sitemap and robots governance
  • Search Console re-verification
  • Redirect map from old URL structure

Ongoing Support

  • 30 days of post-launch support
  • Monthly content updates (2 per month)
  • Core Web Vitals monitoring
  • Uptime monitoring with alerting
  • Weekly encrypted backups
  • CMS and dependency patching
  • Quarterly accessibility re-check
  • Direct access to your engineer
Our Commitment

Your Engineering
And Design Team.

Dedicated Lead

A single designer and engineer own your project from kickoff through launch. No handoffs, no context loss.

Fast Turnaround

Most practice sites launch in six to seven weeks. Multi-location or multi-specialty groups run eight to ten.

Ongoing Stewardship

Your site is never orphaned. Monthly patches, quarterly accessibility re-checks, and content updates included.

Revisions Until Signed Off

We revise design and build against your clinical leadership&apos;s feedback until you approve. No nickel-and-diming.

REBUILD YOUR
DIGITAL FRONT DOOR.

Request a mockup of your new homepage and one provider page. We'll tailor both to your specialty, your accepted payers, and your clinical brand, and deliver them within a week.

Request A Mockup

DESIGN IN FIVE BUSINESS DAYS · NO OBLIGATION

FAQ

Questions practices ask

What accessibility standard do the sites meet?

WCAG 2.2 AA.

Do third-party tags load behind the patient portal?

No. Portal pages stay pixel-free by default. Per HHS's December 2022 and March 2024 OCR bulletins, Meta Pixel and client-side GA never load behind the patient-portal login.

What do the forms collect?

Contact info only. Clinical intake stays in the EHR. Hosting and the CMS are under a BAA.

How is the site measured?

Server-side GA4 on a first-party subdomain, with Consent Mode v2. Conversion signals come from booking confirmations, not URL paths. Unhashed PII does not leave the server.

Who is the site for, and is the contract annual?

We work with HIPAA-covered practices doing $1M+ in annual revenue. One practice per specialty per metro. If we work with your competitor, we won't work with you, and the reverse is true. The engagement is month-to-month. We earn the work every 30 days.