HIPAA-SAFE DIRECT MAIL FOR HEALTHCARE PRACTICES

REACH THE
CATCHMENT.
NEVER THE PATIENT LIST.

Direct mail remains one of the highest-trust channels for healthcare, especially for new movers, new parents, and demographics that are underweighted on digital. We run it without ever touching your patient list and without a single piece of PHI on the outer envelope.

Free Postcard Review

Upload an existing piece and get a HIPAA-aware critique of the copy, design, and call to action

Try It Free
Why Direct Mail?

The Channel
Digital Misses.

Most of a practice's new-patient demand does not express itself on Google. A new mover needs a pediatrician within 30 days of closing. A new parent needs an OB-GYN before they've searched. An aging-in-place homeowner needs a dermatologist who's in-network with Medicare. Mail reaches all three.

For a HIPAA-covered practice, mail has a second advantage: it carries no third-party tracking concern. No pixel, no tag, no vendor scope creep. If the outer envelope is clean, the channel is.

Reaches households outside search-driven demand
Builds unprompted practice recognition
Perfect for new-mover and life-event triggers
Tangible, refrigerator durability for weeks
No third-party pixel or tracking exposure
PHI SAFEGUARDS
Patient List Never Leaves Practice
We never request, ingest, or store your patient list
Target Lists From Public Sources
Acxiom, Experian, USPS move updates, none HIPAA-covered
No Condition On The Envelope
Outer surface limited to practice name and general message
BAA-Covered Tracking Only
Response phone numbers under BAA with call-tracking vendor
What We Do

End-To-End
Healthcare Mail.

Catchment Targeting

Drive-time isochrones, household-income bands, age-in-home, new-mover and new-parent triggers. List sourced from Acxiom or Experian, never from your PMS.

Creative That Feels Clinical

Design that matches the specialty and the brand, not the generic “smiling family on white background” stock aesthetic. Every piece reviewed by your clinical lead before it ships.

Print Production

Premium cardstock, full-bleed printing, multiple formats (postcard, letter, tri-fold) from a production partner with healthcare printing experience.

Mailing & Delivery

USPS First Class or Marketing Mail, depending on urgency and budget. Delivery-status tracking at the ZIP level.

Trigger-Based Campaigns

Automated sends on new-mover and new-parent triggers. Your mailer lands within a week of a qualifying life event, well ahead of the search phase.

BAA-Covered Response Tracking

Unique call-tracking phone numbers per campaign, under BAA. QR codes land on tracked subdomains that never load third-party tags.

Campaign Types

Triggers That Match
Healthcare Demand.

New-Mover Campaigns

Closed-on-property households within your catchment receive a welcome mailer inside 30 days. New movers are five times more likely than the general household to book a new provider in their first quarter.

IDEAL FOR
Primary care, pediatrics, dental
TIMING
Ongoing, automated

New-Parent Campaigns

Households with new birth records (sourced from public data) receive a pediatrician or OB-GYN mailer. Tight window, the first 60 days, when provider decisions are being made.

IDEAL FOR
Pediatrics, OB-GYN, family medicine
TIMING
Monthly, trigger-based

Age-In-Place Triggers

Households turning 65 within the next 90 days receive Medicare-relevant specialty mailings, dermatology screening reminders, cardiology annual checks, PT for fall prevention.

IDEAL FOR
Derm, cardiology, ortho, PT
TIMING
Monthly

Seasonal Service-Line Push

Back-to-school physicals in July and August. Allergy in March. Flu vaccination in September. Time your mailers to the volume peaks your clinical ops team already plans around.

IDEAL FOR
Primary care, urgent care
TIMING
Quarterly calendar

Catchment Expansion

Opening a new location or adding a provider to cover a new ZIP. Blanket the expansion area with awareness mail timed to the opening, then follow up at 30 and 60 days.

IDEAL FOR
Multi-site groups
TIMING
Per-launch

Payer Conquest

Targeted mailers to households with specific employers during open enrollment. Position your practice as an in-network option before they make their plan selection.

IDEAL FOR
Specialty practices
TIMING
Oct – Dec annually
THE KLAIA DIFFERENCE

Mail Integrated
With Everything Else.

Mail does not sit on an island. We cross-attribute against your paid-search and LSA accounts, retarget mailer recipients when they land on the site, and reconcile mail-originated appointments back to the PMS. Mail earns its position in the mix on observable revenue.

  • Unique call-tracking number per campaign
  • QR codes to tracked landing pages
  • CRM integration for recipient-level response
  • Cross-channel attribution with digital
  • Send timed to paid-media calendar

Full Transparency

Exact count mailed, delivery status, response rates, and per-campaign call-tracking data. Nothing aggregated, nothing estimated.

All-In Pricing

Per-piece pricing includes design, print, postage, and delivery. No setup fees, no hidden creative charges, no surprise per-list bills.

Flexible Cadence

One-time campaigns or automated recurring. Adjust volume and geography each month based on what the attribution data tells you.

Unified Team

Same account team that runs your paid search and SEO also owns the mail calendar. No vendor-management overhead for your practice.

Pricing

All-In.
Per Piece.

One price includes design, print, postage, and delivery. No setup fees.

Postcards

4x6 or 6x9
$0.68–0.88/piece
  • Full color both sides
  • Premium cardstock
  • USPS First Class
  • Tracking included
Most Popular

Large Postcards

6x11 or 8.5x11
$0.98–1.28/piece
  • Maximum impact size
  • Full color both sides
  • Premium cardstock
  • Tracking included

Letter Mailers

#10 Envelope
$1.28–1.78/piece
  • Envelope and letter
  • Personalization on insert
  • Higher open rate
  • Tracking included

Minimum order: 1,000 pieces. Volume pricing available for 5,000+ pieces.

Getting Started

Clean Process.
Clinical Review.

01

Strategy Call

We confirm the campaign type, catchment, trigger, and offer. Target list is scoped from public data sources only.

02

Design & Clinical Review

Our team produces the creative. Your clinical lead reviews for accuracy and tone before production. Usually 3–5 business days.

03

Print And Mail

Production print, address, and USPS induction. Delivery typically 5–7 business days after drop.

04

Track And Optimize

Call-tracking data reconciles to the PMS. Next send adjusts targeting and creative against what produced.

Free Tool

Already Running
A Mail Piece?

Upload your current mailer and get a written review. We'll score design, messaging, call-to-action, and compliance posture, and flag anything that reads like PHI even when it isn't.

  • Design and layout effectiveness
  • Headline and copy analysis
  • Call-to-action optimization
  • Specialty-specific recommendations
Analyze A Mailer
SAMPLE OUTPUT
Overall Score7.2/10
Design Impact
CTA Clarity
Compliance Posture

Written output in under a minute

REACH WHAT
DIGITAL MISSES.

New movers, new parents, and age-in-place households make provider decisions before they search. Get in front of them with a HIPAA-safe mail program integrated with your digital stack.

Plan The First Campaign

MINIMUM ORDER: 1,000 PIECES

FAQ

Questions practices ask

Where do the mailing lists come from?

New-mover, new-parent, and life-event lists from public data. Never the patient list, and never a list pulled from the practice management system.

Can PHI appear on the piece?

No PHI on the envelope or in the list.

How do you track a response?

Response is tracked on BAA-covered phone lines.

Which other vendors sign a BAA?

Call tracking, CRM, hosting, email, and the analytics forwarder are tools that could touch PHI. Each one executes a BAA before we turn it on. Counsel gets the stack on day one.

Who is this for?

We work with HIPAA-covered practices doing $1M+ in annual revenue. One practice per specialty per metro. If we work with your competitor, we won't work with you, and the reverse is true. The engagement is month-to-month. We earn the work every 30 days.