Who approves a post before it goes out?
Posts are provider-approved. Captions and graphics are compliance-reviewed. The work is built to fill the schedule, not the feed, and it does not touch PHI.
Patients vet your practice on Instagram, Facebook, and TikTok before they ever call. We build the feed they find, a consistent stream of provider-approved, compliance-reviewed content that builds trust and fills the schedule, without a single post that touches PHI.
A patient considering a procedure doesn't book the first practice they find. They check your feed. Empty, abandoned, or last-posted-in-2023 reads as “closed.” A steady, professional presence reads as “the obvious choice.”
Social is the cheapest trust-builder you own. The same provider video that lives on Instagram works on your website, your Google Business Profile, your ads, and your front-desk follow-up texts. One shoot, dozens of placements.
No patient faces, no before/afters without signed HIPAA media authorizations, no condition or visit detail in captions or comments. Every asset clears a compliance checklist before it posts.
Every shoot adds to an owned content library. A single provider Q&A session becomes a month of Reels, a website FAQ, and ad creative, assets that keep working long after the invoice.
Patients who follow you for months arrive already trusting your providers. Show rates are higher, consults are shorter, and price sensitivity is lower than any cold channel.
Content built around your actual providers, not stock footage and generic health tips. The face on the feed is the face in the room, which is exactly what patients are checking for.
A monthly editorial calendar mapped to your specialty, your service lines, and your seasonal demand. You approve the plan once; we execute the whole month against it.
Quarterly in-office capture days or a guided remote-shoot kit. We direct your providers, capture a quarter of content in a few hours, and handle every edit afterward.
Vertical video built for Reels, TikTok, and Shorts, provider intros, procedure explainers, FAQ answers, and team culture. Captioned, on-brand, and platform-native.
Branded post graphics, educational carousels, and story templates designed in your palette. Patient-safe visuals that look like a practice that takes itself seriously.
Captions written by a healthcare-literate editor. Comment and DM moderation that never confirms a patient relationship, references a condition, or gives medical advice in public.
Every asset passes a HIPAA and FTC checklist before scheduling: media authorizations on file, no PHI, no unsubstantiated claims, clear disclosure on any testimonial or partnership.
We don't spray the same post across ten networks. We pick the two or three platforms where your patients actually are, and we make content native to each, not a Facebook post awkwardly cross-posted to a Reel.
The default for most practices. Reels for reach, feed posts for credibility, Stories for behind-the-scenes. Profiles wired to your booking link and Google Business Profile.
Where younger patients and aesthetic, dental, and dermatology demand now live. Provider-led explainers and myth-busting that build reach without sounding like an ad.
Long-tail discovery that doubles as searchable patient education. The same vertical video, repurposed to capture intent-driven searches months after posting.
For practices that recruit providers or rely on referral relationships. Thought leadership and culture content that builds the employer and referral brand.
Most social agencies treat healthcare like any other client, repost a patient's glowing comment, share a dramatic before/after, run a giveaway that violates the FTC. Any one of those can become an OCR complaint or a state-board issue.
We start from the rules and build creative inside them. Every testimonial carries a signed authorization. Every claim is substantiated. Every comment reply is written to never confirm someone is a patient. Compliance isn't a review step at the end, it's the brief.
You see and approve the content calendar before anything publishes. You own every asset we produce. And you get reporting that ties social activity to the metric that matters, new patients on the schedule.
Your providers are busy treating patients. Our job is to capture a quarter's worth of content in a few hours, then run everything else without you. Here's the rhythm.
A producer who knows healthcare marketing rules, your specialty, and your brand, the single point of contact for everything that goes out.
You review the calendar once a month and approve with a click. No daily back-and-forth, no surprise posts you didn't sign off on.
Reach and engagement, yes, but reported alongside profile clicks, link taps, and the bookings they drove. The number your CFO cares about.
Month-to-month. If the content isn't building presence or driving patients, you leave. That's how we keep the bar high.
Request a free content audit. We'll review your current profiles, flag any compliance risks already live, benchmark you against the competitor down the street, and show you the first 30 days of content we'd publish, delivered in writing within a week.
Request A Content AuditDELIVERED IN UNDER A WEEK
Posts are provider-approved. Captions and graphics are compliance-reviewed. The work is built to fill the schedule, not the feed, and it does not touch PHI.
Not without a documented authorization. We do not publish patient stories that lack one.
Per HHS's December 2022 and March 2024 OCR bulletins, Meta Pixel and client-side GA never load behind the patient-portal login.
Call tracking, CRM, hosting, email, and the analytics forwarder are tools that could touch PHI. Each one executes a BAA before we turn it on. Counsel gets the stack on day one.
We work with HIPAA-covered practices doing $1M+ in annual revenue. One practice per specialty per metro. If we work with your competitor, we won't work with you, and the reverse is true. The engagement is month-to-month. We earn the work every 30 days.