Most agencies ask a practice to sign up first and worry about HIPAA later. We do it in reverse. BAAs are executed before we touch a pixel. The compliance audit comes before the growth plan. This is what the first 90 days looks like.
Start OnboardingThe first week is 10% kickoff, 90% compliance. We don't run a campaign before the paperwork is clean, because a campaign is the fastest way to create a new BAA gap.
By the end of month one, your campaigns are running, attribution is flowing at the provider level, and your first post-launch compliance check is on the calendar.
Paid search, GBP updates, and reputation workflows running against the compliance-safe tagging foundation. Daily checks for the first two weeks.
New patients by source, show-rate, and first-visit value broken out by provider and location, wired into your PMS via a BAA-covered pipe where available.
Thirty minutes a week with your strategist. Review pacing, approve creative, and flag any operational change that could affect tracking or PHI handling.
Shared Slack or SMS with your account lead. Average response during business hours is under two hours; compliance escalations are under thirty minutes.
A post-launch tag and BAA review to catch anything an operational change quietly introduced, a new form embed, a new staff tool, a new analytics plugin.
Meet the specialists on your account, paid-search strategist, local-SEO strategist, and the compliance-trained editor who reviews review responses and ad copy.
Healthcare growth compounds with consistency. Our best partnerships run five, seven, ten years because the compliance scaffolding gets stronger every quarter.
Performance by provider and service line, next-quarter priorities, and budget reallocation based on what the PMS data actually says.
A 90-day audit of the marketing stack against current OCR guidance, the FTC Health Breach Notification Rule, and any new state-level privacy law. Deliverable goes to your privacy officer and your counsel.
As you add providers, locations, or service lines, we rebuild the catchment and attribution model alongside you instead of bolting them onto the last plan.
When OCR issues new guidance or the FTC takes an enforcement action against a health app, we read it, map it to your stack, and tell you what (if anything) needs to change.
If you're a HIPAA-covered practice bringing in $1M+ and you're tired of explaining the 2022 HHS tracking-technology bulletin to your current agency, let's talk.
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