Primary care lives and dies on catchment, payer mix, and a portal that must never fire a marketing pixel. We run local SEO, paid search, and reputation for HIPAA-covered family medicine, internal medicine, and multi-provider groups, with the stack your privacy officer can take to counsel.
A family-medicine search is not an emergency plumber search. Patients compare insurance, wait times, and whether they can get a same-week physical. The marketing site and the patient portal sit next to each other. HHS’s December 2022 and March 2024 tracking-technology bulletins are about that adjacency.
Primary care patients log into the portal from the same domain that runs the marketing site. Meta Pixel and client-side GA never load behind that login. We configure tagging so it cannot happen by accident.
Bidding on every ZIP within 20 miles wastes budget on plans you do not take. Catchment modeling with a payer-mix overlay is the first artifact we build, before campaigns go live.
Clicks are not panel growth. We attribute new patients, show-rate, and first-visit value at the provider level so the managing partner can see which locations are actually filling.
Location and provider pages for every site in the group. Map-pack coverage in the ZIPs the panel can actually absorb.
Learn more PaidInsurance-aware keywords, Restricted Data Processing, server-side measurement. No client-side pixel on scheduling.
Learn more TrustReview asks with no visit detail. Open-to-all, FTC-safe. Responses that a privacy officer can live with.
Learn more SiteClear new-patient paths, insurance and location finders, WCAG 2.2 AA. Forms collect contact only.
Learn more SocialProvider-approved education and office updates. No patient stories, no condition lists, no PHI.
Learn more MailNew-mover households in the catchment, sourced from public data, never the existing patient list.
Learn moreMarketing site and portal mapped against the HHS Dec 2022 and Mar 2024 bulletins before anything goes live.
Drive time, referral patterns, and payer mix, not a 25-mile radius drawn in Google Ads.
New patients by source and location. Numbers that reconcile to the practice management system.
One primary-care group per metro. We earn the work every 30 days.
Primary care patients log into the portal from the same domain that runs the marketing site. Meta Pixel and client-side GA never load behind that login. Tagging is configured so it cannot happen by accident. The site and portal are mapped against the HHS December 2022 and March 2024 bulletins before anything goes live.
Bidding on every ZIP within 20 miles wastes budget on plans the practice does not take. Catchment modeling with a payer-mix overlay is built before campaigns go live.
Nothing about the visit. Asks are open to everyone and FTC-safe. Responses are ones a privacy officer can live with.
One primary-care group per metro. The engagement is month-to-month. We earn the work every 30 days. We work with HIPAA-covered practices doing $1M+ in annual revenue.
Call tracking, CRM, hosting, email, and the analytics forwarder are tools that could touch PHI. Each one executes a BAA before we turn it on. Counsel gets the stack on day one.
If we work with your competitor, we won't work with you, and the reverse is true. This page does not show which metros are open.
Request DiagnosticHIPAA-covered practices doing $1M+ annually. One specialty per metro. The diagnostic is free and you keep the assessment.
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