What does local SEO include?
Provider-level schema and location pages, Google Business Profile optimization without clinical Q&A, and citation and NAP cleanup across the catchment. The job is to own the map pack in every ZIP the providers serve.
When a patient searches “dermatologist near me” or “pediatric dentist in [city],” they pick from the three practices in the map pack. We get your practice there, and keep it there, with local SEO built for HIPAA-covered entities and the clinical categories Google actually trusts.
Paid search is rent. Local SEO is equity. Every service-area page, every citation, every provider schema entry keeps producing new-patient calls long after the invoice is paid.
For a healthcare practice, organic and GBP visibility typically make up 40–50% of all new-patient inquiries. Patients who self-refer have higher show-rates, convert faster, and carry lower acquisition cost than any other channel on your books.
Service-area pages and backlinks gain authority over time. A page that ranks at position 12 in month three ranks at position 4 in month nine, without additional spend.
Organic searchers skipped the insurance directory, the hospital referral, and the friend's recommendation. They chose you. Show rates and lifetime value are materially higher.
Map-pack position is sticky. Once you hold the #1 spot in your ZIP for your specialty, a new entrant needs 6–12 months and significant investment to displace you.
Physician schema, specialty taxonomy, and proper NPI-linked GBPs give individual providers their own organic footprint. Useful when providers come and go.
Practice-level and provider-level GBPs, optimized weekly. Q&A moderation that never references conditions, diagnoses, or visit specifics. NPI-linked verification where Google supports it.
Consistent NAP across 100+ directories, plus healthcare-specific listings: Healthgrades, Vitals, Zocdoc, WebMD, the state medical board directory, and payer-specific provider finders.
Dedicated pages for every procedure × city you serve. Unique content that respects the Google E-E-A-T guidelines for Your Money or Your Life (YMYL) content, written for patients, reviewed by providers.
Backlinks from university health systems, local news, regional business journals, and specialty-specific publications. No PBNs, no link farms, patterns that survive a Google YMYL update.
Core Web Vitals, accessible markup, Physician and MedicalBusiness schema, sitemap hygiene, and careful crawl management on the patient-portal subdomain. Zero third-party tags behind the login.
Weekly rank tracking by provider, procedure, and ZIP. Reporting wired into your PMS (via a BAA-covered pipe) so you see rank alongside actual new-patient appointments, not guesses.
A dermatology group with seven offices. A DSO with sixty. A specialty surgery group expanding into two new metros. The local-SEO problem gets harder with every location, and standard DIY tooling falls apart at scale.
Each office gets a page written for that community, nearby ZIPs, parking, which providers see patients there, accepted payers. No spun content.
Coordinated optimization across every practice and provider GBP. Weekly posts, photo refreshes, and Q&A monitoring under a single editorial calendar.
One source of truth for NAP. When a provider leaves or a location moves, we propagate the change across every directory and payer provider finder within 72 hours.
Unique call tracking, unique booking links, and per-location dashboards wired to the PMS. You know exactly which location produced which appointment.
Most agencies write healthcare SEO content like it's an affiliate blog, templated listicles and auto-generated “top 10” pages. Google's YMYL updates punish that. Patients punish it harder.
Every clinical page we publish is drafted by a writer with healthcare experience and reviewed by one of your providers before it goes live. That's what E-E-A-T actually requires, and it's what patients expect when the content concerns their body.
SEO at most agencies is a black box. Not here. You get the actual rank-tracking data, the exact content we're publishing, the specific backlinks we're building, and the appointment numbers they produced.
Healthcare SEO is not fast. Any agency promising first-page rankings in 30 days is either lying or about to get your site manually reviewed under YMYL. Here's what actually happens.
A senior SEO strategist who understands healthcare regulation, YMYL content guidelines, and your specific specialty.
Thirty-minute sessions against the PMS numbers. No vanity metrics, only conversations about scheduled appointments.
Rank, traffic, and appointments in one view. Open it when you want. Share it with your board without sanitizing.
Month-to-month. If rankings stall or appointments don't follow, you leave. That's how we keep our quality bar.
Request a free local-SEO audit. We'll show you map-pack position by ZIP, GBP gaps, citation inconsistencies, and the three things your competitor is doing that you aren't, delivered in writing within a week.
Request An SEO AuditDELIVERED IN UNDER A WEEK
Provider-level schema and location pages, Google Business Profile optimization without clinical Q&A, and citation and NAP cleanup across the catchment. The job is to own the map pack in every ZIP the providers serve.
No. GBP optimization is done without clinical Q&A.
Per HHS's December 2022 and March 2024 OCR bulletins, Meta Pixel and client-side GA never load behind the patient-portal login.
GA4 runs through a first-party server-side container. Google Ads uses Restricted Data Processing. Hashed enhanced conversions are computed off authenticated sessions. Campaigns go live only after Restricted Data Processing, Consent Mode v2, and BAA-covered call tracking are in.
Review requests do not include condition, diagnosis, or visit detail. Generation is open to everyone. We never gate or suppress negative reviews.
We work with HIPAA-covered practices doing $1M+ in annual revenue. One practice per specialty per metro. If we work with your competitor, we won't work with you, and the reverse is true. The engagement is month-to-month. We earn the work every 30 days.